Phaleron Inc. is pleased to announce that it has been working exclusively with an undisclosed client on a successful bid to implement major upgrades on an international military airlift program. These upgrades will play an integral role in enable prospective buyers to provide troop transport and humanitarian aid to specific regions across the world.

The Objective

The goal of the project was to provide the client with comprehensive marketing information and in-country content in order to deliver a detailed assessment of the marketing environment and their competition for the airlift program.

The Proposal

In approaching this project, Phaleron Inc. identified some key areas where it could be of service to the bidding team and ensure that its final proposal was as detailed and specific in nature as possible.

As such, Phaleron Inc. provided the following services, which enabled the team to gain valuable independent information on individual countries, its requirements for and the capabilities of their competition:

  • marketing
  • competitive analysis
  • blue team inputs
  • strategy planning