04 Jun 2015

Jetcraft Avionics



Project Detail

Jetcraft Avionics LLC is a division of Jetcraft Corporation based in Raleigh, NC, USA a world leader in aircraft trading. Specifically Jetcraft Avionics is introducing the world’s first Enhanced Flight Vision Solution [EFVS] to the aviation aftermarket, distributing the new Elbit Systems of America [Kollsman] EFVS product to aftermarket business aviation.

Marketing

Phaleron Inc. was selected as the Marketing Consultant for Jetcraft Avionics and representative for Canada. We provided inputs in to the strategic process, identified all the relevant aircraft in Canada and made direct contact with owners, operators and MRO facilities in order to promote the EFVS in to the aftermarket for business aviation. We also facilitated discussions with Canadian authorities in reference to legislation and processes for the certification of EFVS in Canada.

Marketing Collateral

In support of the EFVS product, we provided templates and ideas for various product brochures and working with the Jetcraft Avionics marketing team produced text and formatting that resulted in new capabilities brochures for use during client discussions and air shows.


Photos provided by Steve Schulte Photography